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Amazon Beats Targets, Lessons For Retailers: Embrace The Consumer Or Die

Back in 1997 I pulled out the magic 8 ball and predicted that Amazon
wanted to be “the Walmart of the Web”. At the time, nobody thought it
would happen since Amazon was still smallish and only sold books. My
theory was it could embrace and extend itself into any product category.
Of course, it did.

I don’t know if [...]