Generation Mobile: Tap Tap Tap
Forget Generation Y, Z or X. It’s Generation M. Mobile.
Companies that made their mark in technology for the Web and PC industries are out of date and out of style.
Look at any kid between 8 to 18 using a mobile device (I won’t call it a phone since that’s like calling a car a horseless carriage). Bart Simpson may be the perfect example, despite the fact that Bart is technically over 25 years old he hasn’t aged a bit on TV.
Through research and observation I’ve seen the number one use for kids ands mobile is games. Numero dos? texting. A recent study said teen girls text about 50 to 100 times per day. And what’s coming my faithful readers: shopping. It’s here.
If you ask many who grew up with rotary phones or fax machines as the machina du jour they often scratch their head at why anyone would want to use a 3 x 5 inch screen to watch a movie, video, photo, game, or shop.
This is where habit and laziness show up. It’s not a generational thing as much as it’s a habit thing.
And the habit of the 8 to 18 year old is mobile. 100%.
The only time they sit down is to play a console like XBOX 360 or PS3, maybe a few TV shows on the LCD TV.
In 1994 when I did some of the first forecasts for the Web when there was no “Web industry”, no online ads, no Web video, no Web audio, no “ecommerce”, not much except for some research sites, FTP and Gopher, many scratched their heads and said the Web was the new CB Radio.
A few Amazon, Yahoo, Facebook and Googles later the Web did indeed turn into an “industry”. It’s still turning.
But mobile is now in its early years. Apple has the first lead in understanding the need for mobile data of all types. Google is trying to catch up with Android. The mobile carriers are wondering whether to play the software, commerce or hardware side or all three.
Everything is boiling down to a 3 x 5 screen with finger controls.
And in that 3 x 5 space is going to pass 95% of the world’s commerce at some point. As most commerce is “offline” (by which I mean “away from the PC”) the rest of commerce will be done “in person”. The see, touch, buy, take it home kind.
But that commerce will be enhanced by mobile services. One reason I founded Taleee is to bring the world’s opinion to the purchase to help buyers save money and time.
There will be many mobile services that will augment our everyday lives for shopping, health, education, government and more.
There are 4 billion mobile devices in the world today. That means over half of the world’s population uses one. And it’s only going to increase.
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Just Taleee it!
Get the Web-Wide opinion on things you want to buy and places you want to go or eat.
So you’ll know the consensus from millions of people across the Web to help you save time and money. All with just a tap on your iPhone with the new Taleee app.
Get the Taleee app free, click here and download from Apple’s App Store
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